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Bid Management is software used for the automatic controlling of bids in Search Engine Marketing (SEM#. With a bid management tool, any number of search terms #keywords) can be managed via various paid search providers (e.g. Google AdWords or Yahoo#.
In 2011, NYP Digital an American digital marketing agency launched a NYOP business model where they literally allow their customers to tell them what they wish to pay for such services as Website management, SEO, Google Adwords, and Social Networking.
The company's non-branded services include: search engine marketing (SEM), Google Adwords Certified services (PPC), website building, and search engine optimization (SEO) guidance.