It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in Dijon itself.
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The Grey Poupon partnership produced their first mustard around 1866 in Dijon, France.
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The commercial spawned a number of variations, often comedic; a later version features Ian Richardson asking Paul Eddington if he has any Grey Poupon, to which Eddington replies, "But of course," then motions for his driver to speed away.
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Gulden's, a brand of American mustard, is the third largest American manufacturer of mustard, after French's and Grey Poupon.