In its first three years, sales surpassed a half a million pesos, with the main beneficiaries being Rufino Tamayo, Luis Nishizawa, Guillermo Meza, Carlos Orozco Romero, Raúl Anguiano, Ignacio Beteta, José Chávez Morado, Juan Soriano, Juan O'Gorman, Olga Costa, Federico Cantú, Gustavo Montoya and Fanny Rabel.
Guillermo del Toro | Guillermo Dávila | Guillermo Arriaga | Rigoberto Fontao Meza | Guillermo Vilas | Guillermo Kuitca | Guillermo Francella | Guillermo Estévez Boero | Guillermo Somoza | Guillermo Söhnlein | Guillermo José Garlatti | Guillermo Gómez-Peña | Guillermo Buitrago | San Guillermo Parish Church | Julio César Meza | José Guillermo Rodríguez | Gunnar Guillermo Nielsen | Guillermo Vecchio | Guillermo Thorndike | Guillermo Ruiz | Guillermo Rodríguez | Guillermo Rigondeaux | Guillermo Pérez Roldán | Guillermo Navarro | Guillermo Mota | Guillermo Meza | Guillermo Mendizábal | Guillermo Leaden | Guillermo Klein | Guillermo José Torres |