On March 29, he beat Gus Sonnenberg to start his second reign as AWA world champion, losing the title to Ed Don George on April 18 in Albany, New York.
Gus Van Sant | Gus Hansen | Nadja Salerno-Sonnenberg | Gus Dudgeon | Gus Bilirakis | Gus-Khrustalny | Gus Gerard | Gus | Sonnenberg | Gus Kahn | Gus O'Donnell | Gus Mayer | Gus Krempkau | Gus Henderson | Gus Chambers | Elmer "Gloomy Gus" Henderson | Wiesbaden-Sonnenberg | Gus Worland | Gus Weill | Gus Sonnenberg | Gus Poyet | Gus Meins | Gus Hall | Gus Grissom | Gus G | Gus Fring | Gus Franklin Mutscher | Gus (film) | Gus Elen | Gus Dorais |
In 1928, Bowser put his promotional efforts behind Gus Sonnenberg, an NFL football player for the Providence Steam Roller.