Later in 1936, Bowser made Steve "Crusher" Casey his top star, and Casey rose to become world champion with a victory over Lou Thesz in Boston on February 11, 1938.
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In 1928, Bowser put his promotional efforts behind Gus Sonnenberg, an NFL football player for the Providence Steam Roller.
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Double-crossed by Ed “Stranger” Lewis in Los Angeles on April 13, 1931, George dropped the title to the Strangler, but promoter Paul Bowser maneuvered it back to George, who held it for nearly four years, finally losing it to Danno O'Mahony on June 30, 1935.