Such actions include his underhanded efforts to eliminate the Mini and his decision to fire Director of Design David Bache.
His tenure with British Leyland lasted until 1982, when he was replaced by Harold Musgrove.
In 1982 Axe moved to British Leyland (BL) where he took over as styling director from David Bache (who had been fired from BL owing to disagreements with then company boss Harold Musgrove over the still under development Austin Maestro), and was responsible for the building of a new styling studio at their Canley, Coventry plant; the former opened in 1982.
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