As an announcer, he was heard on The New Adventures of Sherlock Holmes for several years, interviewing Dr. Watson and segueing into commercials for Petri Wine (he also announced on Silver Theater in the 1940s and on the radio version of Dear Abby from 1960 until 1972).
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Upon moving to California, he became a favorite of producer/director Norman MacDonnell, performing frequently on Escape (notably as Ronald Dawson in The Second Class Passenger and Peyton Farquar in Ambrose Bierce's An Occurrence at Owl Creek Bridge), and was a leading member of the Gunsmoke repertory company.
The sponsor's spokesman, usually Harry Bartell, or, during the show's initial season and again in the final season, Joseph Bell, would show up weekly at Dr. Watson's house (then retired and living in California), and share a story about Holmes and his adventures over a glass of Petri wine.
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