In 1992, he co-authored (with Bud Shrake) Harvey Penick's Little Red Book; filled with insightful, easily understood anecdotes, it became the highest selling golf book ever published.
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Other outstanding players coached by Penick include: Sandra Palmer, Judy Kimball, Terry Dill, Don Massengale, Rik Massengale, Davis Love, Jr., and Edward White.
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Some top instructors who work with professional golfers have become quite well known in their own right over the years, including Harvey Penick, Jack Grout, Dick Harmon, Jim McLean, David Leadbetter, Butch Harmon, Hank Haney, Chip Thomson, Richard Trammel, Ben Doyle, Mike Bender Sean Foley, John Marshall, Mike Bennett and Andy Plummer.
Kathy Ireland was the title sponsor of the 2001 edition and all three editions were held in honor of Harvey Penick, an Austin native and World Golf Hall of Fame golf instructor.