Heineken | Heineken Cup | Heineken Music Hall | Heineken International | Freddy Heineken | Karl Heineken | Heineken Open'er | Heineken Lokpobiri | Heineken Green Energy | Cerveza Pilsener | 2011 Heineken Cup Final | 2008 Heineken Open | 1995–96 Heineken Cup |
A formidable individual in a tight spot (his battle cries have included "God send the Right!", "Kristmenn, Krossmenn, Kongsmenn!", and "Heineken Bier!") he prefers indulging in material luxuries to personal heroism, which is why he has employees.