The stadium has since been renamed John Smith's Stadium following the naming rights being purchased by Heineken
ATP International Series | International Monetary Fund | International Red Cross and Red Crescent Movement | ATP International Series Gold | International Space Station | Amnesty International | International Olympic Committee | BirdLife International | International Finance Corporation | International Organization for Standardization | International Telecommunication Union | International Criminal Court | One Day International | International Nonproprietary Name | International Labour Organization | International Civil Aviation Organization | International Boxing Federation | Heineken | Toronto International Film Festival | International Atomic Energy Agency | International Maritime Organization | International Development Association | John F. Kennedy International Airport | Los Angeles International Airport | International Bank for Reconstruction and Development | International Court of Justice | International Fund for Agricultural Development | Rotary International | Marriott International | International Air Transport Association |
The commercial partners of the tournament were Nike, Heineken, the Coca-Cola Company's sports drink Powerade, Holiday Inn, British rugby equipment supplier Rhino Rugby, University of Surrey and UK National Lottery.
It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.
Gerard Adriaan Heineken (29 September 1841 — 18 March 1893) was the founder of Heineken.
-- some sources have 'Arthus', but that is a typo --> ("Thuur") Dumoleyn, post-war immigrant brewers from the Dutch province of Zeeland, with support from the Amsterdam-based Amstel Brewery (acquired in 1968 by Heineken).