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24 unusual facts about Heineken


Alive at the Dynamo

"You take 124,000 screaming, slamming, diving maniacs, add a whole bunch of Heineken, a bunch of great music, and a lot of fun, and there you have it".

Anthony Sperduti

Trained as an art director, he has worked as creative director at advertising agencies Wieden & Kennedy (Portland, New York, and London offices), TBWA\Chiat\Day, Modernista and with brands like Nike, The Gap, Microsoft, Coca-Cola, ESPN, MTV, Volvo, and Heineken.

Björgólfur Guðmundsson

Bravo Brewery became a success and they later sold the venture to Heineken for $400 million which they invested both in Iceland and abroad.

Fulvio Bonavia

Though he has shot ad campaigns for a wide range of international clients, such as Adidas, Heineken, Swatch, Amnesty International, and Alitalia, he is best known for his campaigns for automotive companies including Jaguar, BMW, Saab, Alfa Romeo, Daimler-Chrysler, and Audi.

Gerard Adriaan Heineken

Gerard Adriaan Heineken (29 September 1841 — 18 March 1893) was the founder of Heineken.

Heineken Green Room in Singapore

Heineken, an active participant in Singapore's music scene since 2000, started the Heineken Green Room programme in 2002 to bring together people with a passion for unique music and nightlife experiences.

:DJ Premier and Big Shug of underground New York hip hop group, Gang Starr Foundation infused the Helipad @ Harbourfront with jazz-rap beats and hip hop sounds, in line with Heineken’s creative concept of ‘Explore a Different Space’.

Intra-industry trade

For a very simple example, it could be argued that although a BMW and a Ford are both motor cars, and although a Budweiser and a Heineken are both beers, they are really all different products.

Julia Carling

During the 1999 Rugby World Cup tournament, for an advertising campaign, she temporarily changed her name to Julia Heineken.

Lonnie Brooks

Besides his live and recorded performances, Brooks appeared in the films Blues Brothers 2000 and The Express and in two UK television commercials for Heineken beer.

Marcus Ashley

He has also appeared in 50 U.S. national and European commercials, including those by Volkswagen, Heineken, Levi's, Budweiser, and Toyota.

N. John Habraken

In 1960, Habraken designed the WOBO (World Bottle) for Alfred Heineken.

Nicholas van Rijn

A formidable individual in a tight spot (his battle cries have included "God send the Right!", "Kristmenn, Krossmenn, Kongsmenn!", and "Heineken Bier!") he prefers indulging in material luxuries to personal heroism, which is why he has employees.

Organized Nature

Monochrome, is a Romanian trio consisting of Livio, Roby and George G who were declared the Global Winners of Heineken Thirst Studio competition, which was looking for fresh new producer talent.

Radio Express

Radio Express is active in international barter syndication, for advertisers like Coca-Cola, Zain and Heineken.

Ron Fowler

The investment group distributes Miller, Coors, Heineken and other beer brands and has annual sales exceeding $220 million.

Scott Goodson

During his career, he has worked for major brands such as PepsiCo, Google, Heineken, P&G, Starbucks, Smart Car, Scion, Emirates, Frito-Lay, Jim Beam and Wal-Mart's Sam's Club.

Teddy Afro

As a result, Heineken's sponsorship of Afro's concert tour prompted a boycott of Heineken products among Oromo people.

The Driven

One of these included entering the band in the 1988 Heineken Search for a Star competition which was held during the Rose of Tralee festival.

Tucker Viemeister

He opened the American branch of the Dutch design firm, Springtime, a global strategic consultancy for clients such as Heineken, Nike, Toyota, and PTTPost (the Dutch postal service).

Voicst

Their follow-up single, Whatever You Want From Life, was used in a Heineken commercial, and was also featured in the video game 2006 FIFA World Cup.

Willem Holleeder

In 1983, Holleeder was sentenced to eleven years imprisonment for his involvement in the kidnapping of Heineken president Freddy Heineken, for which 16 million euro ransom was collected.

The Dutch newspaper De Telegraaf reported on 16 July 2006, that Holleeder and Cor van Hout had planned to kidnap Prince Bernhard instead of Freddy Heineken in the 1980s.

Born in 1958 in Amsterdam, Holleeder was the son of an employee at the Heineken breweries who lost his job because of alcoholism.


2001 Heineken Open Shanghai

The 2001 Heineken Open Shanghai was a men's tennis tournament played on outdoor hard courts in Shanghai in the People's Republic of China and was part of the International Series of the 2001 ATP Tour.

2010 Women's Rugby World Cup

The commercial partners of the tournament were Nike, Heineken, the Coca-Cola Company's sports drink Powerade, Holiday Inn, British rugby equipment supplier Rhino Rugby, University of Surrey and UK National Lottery.

Amstel Brewery

In 1972 the Amstel Brewery in Amsterdam was closed and production was relocated to the main Heineken plant in Zoeterwoude.

Arlo Eisenberg

In 1993, together with Brooke Howard-Smith, Brian Konoske, Aaron Spohn and Mark "Heineken" Groenhuyzen, he started an inline company called Senate.

Bridgend Ravens

They were however not without their problems, on the field despite not being able to field their international players for long periods during the season (due to 2003 Rugby World Cup and 2004 Six Nations Championship), the side were competitive, finishing 4th in the Celtic League and going very close to making the quarter finals of the Heineken Cup.

Fons Trompenaars

In 1989 together with Charles Hampden-Turner he founded and directed the consultancy firm Centre for International Business Studies, working for such companies as BP, Philips, IBM, Heineken, AMD, Mars, Motorola, General Motors, Merrill Lynch, Johnson & Johnson, Pfizer, ABN AMRO, ING, PepsiCo, Honeywell.

Freddy Heineken

A film of the kidnapping De Heineken Ontvoering, with Rutger Hauer playing Freddy Heineken, was released in October 2011.

Frigoglass

The company's customer base consists of the Coca-Cola Company Bottlers (Coca-Cola Hellenic, Coca-Cola Enterprises, BIG, Coca-Cola Amatil, Coca-Cola Sabco), Brewers (Heineken, SABMiller, Carlsberg, ABInbev, Efes), Pepsi and Dairy companies (Nestle, Danone) and many others.

Heineken Cup 2011

2011 Heineken Cup Final, the final of the 2010–11 Heineken Cup competition

Heineken Cup 2012

2012 Heineken Cup Final, the final of the 2011–12 Heineken Cup competition

Heineken Green Energy

Heineken Green Energy took place for the 7th year in 2002, featuring The White Stripes, The Hives, Muse, The Frames, Damien Rice, Bell X1, Mundy.

Hendrik Abbé

He is also noticed by Heineken, who only mentions him as having made some designs for the edition of Ovid's Metamophoses published by Barrier.

Karen Sortito

For the next film in the James Bond franchise, Tomorrow Never Dies, Sortito created a $100 million promotional campaign that included tie-ins with Visa, L'Oréal, Ericsson, Heineken, Avis rental cars and Omega watches.

Karlovačka pivovara

Karlovačka pivovara (since 2013 formally Heineken Hrvatska d.d.) is a brewery in Karlovac, Croatia, founded in 1854 by local landowner Baron Nikola Vranyczany.

Lifeimi Mafi

Their attacking play was epitomised by Tipoki's score against Wasps in Round 1 of the Heineken Cup at the Ricoh Arena, which was created by Mafi.

Olly Barkley

He scored his first Heineken Cup try in a game against Italian club Gran Rugby, whilst playing at fullback on 11 October 2002 in Parma.

Peterborough Pirates

Former coaches of note apart from Garry Unger, Cam Plante and Randy Smith was former NHL player for the Toronto Maple Leafs and Pittsburgh Penguins Rocky Saganiuk of Myrnam, Alberta, Canada who took the Pirates to the Heineken British Championships at the Wembley Arena in 1991, where they finished as runners-up to Durham Wasps in the final after beating Cardiff Devils in the semis.

Sisse Marie

She has done model photos, catalogues and billboards for Tiffany Bridal, O'Neill, Heineken, Volvo, Citroën and Wonderbra.

Spendrups

Among the brands that it manufactures under license include Heineken, Schweppes, Pago, El Coto, Gallo, Bergstrands Kafferosteri (coffee roastery) .

Sylvestra Le Touzel

She also appeared in a classic Heineken advert "The Water in Majorca" with Bryan Pringle.

Track Entertainment

Track’s clients include Pepsi, Aquafina, Heineken, Lipton Brisk, Mountain Dew, Sierra Mist, T-Mobile.