This approach was written down and systematized in the 1960s by Anselm Strauss (himself a student of Herbert Blumer) and Barney Glaser (a student of Paul Lazarsfeld), while working together in studying the sociology of illness at the University of California, San Francisco.
Herbert Hoover | Herbert Kitchener, 1st Earl Kitchener | Herbert von Karajan | Frank Herbert | Herbert Marcuse | Herbert Read | Herbert Blomstedt | Herbert Grönemeyer | Herbert Beerbohm Tree | Matthew Herbert | Herbert Spencer | Victor Herbert | Herbert | Herbert A. Simon | George Herbert | Charles Herbert Best | Herbert Howells | George Herbert, 5th Earl of Carnarvon | Brian Herbert | Aubrey Herbert | Sidney Herbert, 1st Baron Herbert of Lea | Herbert Chapman | Herbert Baumann | Herbert Austin | George Herbert Mead | Herbert Wise | Herbert Gintis | Herbert de Losinga | Henry Herbert, 4th Earl of Carnarvon | Herbert Wilcox |
During the first half of the twentieth century Le Bon's writings were used by media researchers such as Hadley Cantril and Herbert Blumer to describe the reactions of subordinate groups to media.