Its playlist is composed of mostly Top 40 (CHR) music from artists such as Rihanna, Katy Perry, Taylor Swift, Bruno Mars, Ke$ha, The Black Eyed Peas, and Usher among others, that mainly targets listeners ages 18–49.
hits | greatest hits | classic hits | Greatest Hits | adult hits | Whitney: The Greatest Hits | Bob Dylan's Greatest Hits Vol. II | The Sound of Girls Aloud: The Greatest Hits | The Best of Pantera: Far Beyond the Great Southern Cowboys' Vulgar Hits! | Rocket Man: The Definitive Hits | Juiced: Wild Times, Rampant 'Roids, Smash Hits & How Baseball Got Big | Gary Puckett & The Union Gap's Greatest Hits | End Hits | Classic Hits | Ultimate Hits: Rock and Roll Never Forgets | Turn It On Again: The Hits | Ten: The Hits Tour | Shut Up and Play the Hits | Poison's Greatest Hits: 1986–1996 | Platinum Hits | Hits 51 | Greatest Hits Volume 16 | Greatest Hits ... And More | Greatest Hits (Alice in Chains album) | Classic Hits (ABC radio network) | All World: Greatest Hits | Adult hits | ''Zoot Suit Riot: The Swingin' Hits of the Cherry Poppin' Daddies'' | The Premier Hits | The Hits/The B-Sides |
The station is currently owned by Waller Broadcasting, Inc. and features programing from Hits Now! network and ABC News Radio.
WHYA 101.1 Hyannis - Adult Hits (Now owned by Codcomm Inc. as top 40 station)
When Montreal hit station CHTX (980 Hits, then, 990 Hits, now CKGM again) started a similar format in 1989, ratings (largely from listeners in Canada) began to slip forcing another format change.