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Filming commenced on September 21, 2011, with Jung Il-woo playing Cha Chi-soo and his friends, at a cafe in Hongdae.
In February, Soul Company held a Valentine's Day concert entitled "My Funny Valentine" at Rollinghall in the Hongdae area (near Hongik University), featuring performances by Kebee, UMC, Junggigo (aka Cubic), and Swings.