Linguistics professor Louise Cummings notes that Kahane's book marked a "shift to context", that is, toward pragmatic criteria for evaluating natural language arguments.
The naming of the field was preceded by the appearance of a number of textbooks that rejected the symbolic approach to logic on pedagogical grounds as inappropriate and unhelpful for introductory textbooks on logic for a general audience, for example Howard Kahane's Logic and Contemporary Rhetoric, subtitled "The Use of Reason in Everyday Life", first published in 1971.
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