Emphasizing the public nature of the wall, creative director Jason Koxvold conceived two time-keeping modules that use innovative graphics to represent the progression.
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The modules are based on a theme reflecting the consumer experience associated with IAC’s online businesses, such as ‘I Date’, ‘I Travel” and ‘I Shop’, a concept conceived by Bruce Mau of Bruce Mau Design.
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Projects include the on-air re-brand of CBS, the visual content for the IAC Video Wall (one of the world’s largest video walls at the Frank Gehry-designed IAC headquarters in New York), titles for the global TED conference, and Oscar-winning Capote, numerous HBO collaborations and live action campaigns for companies such as Infiniti, Nike and Callaway.