After a link to the article on Slashdot, a reader used the IPTC information encoded into the image to learn that Roland, Oklahoma had been entered as the picture's location.
ACDSee's main features are speed, lossless RAW/image editing, image batch processing, metadata (Exif/IPTC), with support to edit/embed metadata in image files, rating, keywords, and categories, and geotagging/GPS support.
The software comes with a handbook and a database to store Exif / IPTC data and color informationen.
ExifTool is commonly incorporated into different types of digital workflows and supports many types of metadata including Exif, IPTC, XMP, JFIF, GeoTIFF, ICC Profile, Photoshop IRB, FlashPix, AFCP and ID3, as well as the manufacturer-specific metadata formats of many digital cameras.
The application features a batch processor, slideshow mode, image preview browser, and access to metadata comments (such as XMP, Exif, and IPTC).
NewsML is an XML standard developed by the IPTC to provide a media-independent, structural enveloping framework for multi-media news.
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It was recently superseded by NewsML-G2, although IPTC plans to support this standards as NewsML 1.x indefinitely.
These were defined originally in 1979, and revised significantly in 1991 to be part of the IIM, but the concept really advanced in 1994 when Adobe Systems defined a specification for actually embedding the metadata into digital image files — yielding "IPTC headers."
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Other speakers included photographers such as David Riecks and Peter Krogh, photo and news agencies such as Reuters; representatives of standards bodies such as PLUS, IPTC, and IFRA; as well as spokespersons from the photo metadata implementers side, such as Adobe Systems, Apple Inc., Canon Inc., FotoWare AS, Hasselblad, and Microsoft.
Keywords are stored with the pictures (using IPTC metadata), making their exchange easier: When sending a picture, its associated keywords are also sent.
Photo Mechanic allows the photographer to accomplish the initial capture of photos from the camera, to categorize photos into winners and losers, and to tag each photo with IPTC metadata; using IPTC Information Interchange Model, IPTC Core, IPTC Extension or all three types of metadata (the latter two are stored using the Extensible Metadata Platform or XMP).
In addition, Twango saved all the original media and its metadata (this includes, but is not limited to, IPTC and Exif).