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unusual facts about Implicit Association Test



Anthony Greenwald

According to Social Psychology, written by Saul Kassin, Steven Fein and Hazel Rose Markus; Anthony Greenwald, Mahzarin Banaji, Brian Nosek and others have done extensive research on cognition and have collaborated to create the Implicit Association Test (2008, p. 163).

Guy Garcia

Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: 1 multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and 2 the predictive power of the Implicit Association Test (IAT) and other online research technologies.


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