X-Nico

Guy Garcia

A three-time national magazine Awards judge, Garcia serves as a speaker and consultant for major international corporations, including Time Warner, Reebok, The National Ski Aeas Association, Kraft Foods, the Coca Cola Company, Nissan Motors, McKinsey & Co. and the Council on Foreign Relations.

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Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: 1 multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and 2 the predictive power of the Implicit Association Test (IAT) and other online research technologies.

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