In the 1981 episode of WKRP in Cincinnati titled Out To Lunch, Johnny and Venus hand out Irish Sweepstakes tickets to the employees of the station as gifts from a record company rep.
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In her collection of poems titled Transformations (1971), Anne Sexton mentions the Irish Sweepstakes in the first stanza of "Cinderella."
In 1932 Atholl came to national attention when he launched a lottery in an attempt to stop money going abroad to the Irish Free State Hospitals Sweepstakes.
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