In the early years of the state, Ruth Dayan, wife of Moshe Dayan, founded Maskit, a fashion and decorative arts house that helped to create jobs for new immigrants while preserving the Jewish ethnic crafts of various communities living in Israel.
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In 2004, Gavrieli together with Adi Barkan, Israeli fashion photographer and owner Barkan Modeling Agency in Tel Aviv, successfully submitted legislation to Israel's Parliament requiring all Israeli modeling agencies to use the body mass index (BMI) as a pre-requisite for employment, a first of its kind in the world.