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To gain further popularity in an America which still held prejudices against many Italian Americans, Carle did what many singers, like Dean Martin and Jerry Vale did during this time period; he changed his name from Carlone to Carle.
He also planted a large tree in front of the Harvard Lampoon Building, claiming that it was an eyesore and arguing that the Harvard Lampoon had insulted Italian Americans by claiming that the Irish discovered America.
Bounded by 18th Street to the north, Pershing Road to the south, the Union Pacific railroad tracks on the west and the Dan Ryan Expressway to the east, Armour Square has historically been the predominantly white, working-class neighborhood with a particularly significant population of both Italian-Americans and Croatian-Americans.
Italian and Eastern-European Jewish immigrants following shortly thereafter, predominantly founding retail shops, farms and grocery stores, and other businesses which catered to the cigar industry and its workers.
The group then turned its attention to what it perceived as cultural slights against Italian-Americans, using boycott threats to force Alka-Seltzer and The Ford Motor Company to withdraw television commercials the league objected to, and also got United States Attorney General John Mitchell to order the United States Justice Department to stop using the word "Mafia" in official documents and press releases.
Former UNICO president Andre DiMino has taken a strong stand against negative stereotyping of Italian Americans in the media and entertainment industries.
DiMino also targeted the video game Mafia II for allegedly portraying Italians and Italian-Americans as gangsters, and accused Take-Two Interactive of "blatantly and unfairly discriminating and demeaning" the community.