JYJ: C-JeS Entertainment functions as the management agency of the band, contrary to usual practices in K-pop, where an agency also functions as a record label with an exclusive contract for few year.
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Baek invested heavily in building the newly created band, JYJ's image and credibility after the Korean entertainment industry closed its doors on the artists perceived as "rebels" for going against their previous management.
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Famous people associated with Gongju include member of popular boy band JYJ, YoungWoong JaeJoong (also known as Hero), professional baseball player Chan-ho Park, and 2009 new singer Taegoon who were born there.
XIA 1st World Tour Concert is the first solo concert tour by JYJ's member Kim Junsu in support of his debut solo album Tarantallegra, which was released on 14 May 2012.