JYJ: C-JeS Entertainment functions as the management agency of the band, contrary to usual practices in K-pop, where an agency also functions as a record label with an exclusive contract for few year.
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Baek invested heavily in building the newly created band, JYJ's image and credibility after the Korean entertainment industry closed its doors on the artists perceived as "rebels" for going against their previous management.
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The agency was established to meet the management needs of Jaejoong, Junsu and Yoochun, then members of TVXQ, after the trio filed a lawsuit against their former record label, S.M. Entertainment.
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