Heiman appeared in Go Daddy's Super Bowl XLVII commercial, acting with the model Bar Refaeli (with whom he kisses intimately) and NASCAR driver and perennial Go Daddy pitchwoman Danica Patrick.
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As a play on the Go Daddy commercial, singer Michael Bublé cast Heiman in the opening scene of his video It's a Beautiful Day where Bublé walks in on Jaime Pressly, who plays his significant other in the comical video, and Heiman sharing a kiss, to which Bublé responds by singing the song.
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