In the 1997 TNT film George Wallace, directed by John Frankenheimer, Jim Folsom is played by Joe Don Baker, who was nominated for a CableACE award for his performance.
Only weeks after Folsom assumed the office, state officials were approached by Mercedes-Benz about the possibility of locating its first manufacturing plant outside Germany in Alabama.
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He won the Democratic nomination unopposed, and in the general election, he narrowly defeated Republican lawyer Luther Strange for a third, nonconsecutive four-year term in all with the previous six years he served as Lieutenant Governor, Folsom is the longest-serving Lieutenant Governor in Alabama history with ten years of service with his third term ending on January 17, 2011.
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Condolences came in from around the state and country, including personal letters and telegrams from Governor George Wallace, Governor Albert Brewer, Governor Jim Folsom, Congressman Robert E. Jones, Jr. and former U. S. Vice President Richard Nixon (who had just won the 1968 Presidential Election in November of that year).