Cefalo co-hosted PM Magazine, AM South Florida, and hosted the syndicated game shows Trump Card, and Sports Snapshot (according to The Encyclopedia of TV Game Shows Volume 2).
He was promoted to the position of Sports Director at WPLG in 2007, after his predecessor, former Miami Dolphin Jimmy Cefalo, had resigned from WPLG to manage a wine business.
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Goldberg’s experience in sports broadcasting also led to a secondary career in sports marketing and representation, working with former NFL players such as Tony Dorsett, Jimmy Cefalo, Terry Bradshaw, and Matt Bahr.