Internal documents produced to the court in Mangini v. R. J. Reynolds Tobacco Company, San Francisco County Superior Court No. 959516, demonstrated the industry's interest in targeting children as future smokers.
He also led an effort against tobacco advertising aimed at children, enacting a law banning cigarette vending machines and released a series of exposés and legal actions against tobacco advertising targeted at children—concluding that R. J. Reynolds Tobacco Company was engaged in "commercial child abuse"—which culminated in a 1997 Federal Trade Commission decision that ended the Joe Camel ads.
He is mostly known for appropriating the Camel advertising character that he calls Joe Camel (playing on his family name "Zhou") and making large paintings that reference famous western motifs from art history.
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