Zaller is best known for his 1992 book The Nature and Origins of Mass Opinion, in which he argues that changes in public opinion are due to the influences of political elites.
The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by which individuals form and express political opinions and the implications this has for public opinion research.
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Following in the tradition of work by Philip Converse and John Zaller, it found that the politically knowledgeable had elevated levels of activity in the default mode network of the brain while political novices had diminished activity in the same areas.