An example was the BMP advertisement for the Barclaycard credit card, featuring an accident-prone card user, later expanded into the character of Johnny English played by Rowan Atkinson.
Rowan Atkinson's character of Sir Johnny English from the spy spoof films Johnny English and Johnny English Reborn is an MI7 agent.
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It has also been used in many other feature films, including Agent Cody Banks 2: Destination London (2004), The Line of Beauty (TV), The Wings of the Dove (1997) and Johnny English (2003).
In the movie Johnny English, the "jumped-up frenchman" Pascal Sauvage (John Malkovich), is tried for treason when he tries to seize the throne, and the audience is told the penalty is still death by hanging.