From 1986 to 1990, the station was branded as "K-Magic" – and even carried Los Angeles Lakers basketball games featuring Magic Johnson (who, in one promo for "K-Magic", said, "What a great name for a TV station!").
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In its early days, it carried business news programming from Financial News Network, ethnic programming from the International Television Network, and carried ABC, CBS, and NBC programs that KITV (channel 4), KGMB (then on channel 9, now on channel 5) and KHON-TV (channel 2) chose to decline; programming from ABC's daytime lineup that was pre-empted by KITV was the most visible on KSHO's schedule.