The channel is operated by Cowles Publishing Company and airs over Cowles' three NBC affiliated channels in Eastern Washington, including Spokane's KHQ-TV, KNDO in Yakima, and Richland's KNDU, as well as on cable systems throughout the market.
A 1943 brochure shows that the programs were carried on KPO in San Francisco, KFI in Los Angeles, KMJ in Fresno, KGW in Portland, Oregon, KOMO in Seattle, Washington, and KHQ in Spokane, Washington.