Atoka is served by several media outlets, including the Atoka County Times, published weekly on Wednesdays, 102.1 KHKC, a radio station headquartered on the county line between Atoka and Coal counties, and KXII and KTEN, television stations broadcasting from Sherman, Texas.
Prior to affiliating with Univision, KOKT-LP operated as an independent station from 1994 to 1995, before becoming the UPN affiliate for the Ada, Oklahoma-Sherman, Texas television market between 1995 and 2004; however Oklahoma City area and North Texas editions of TV Guide (during the magazine's local listings era) claimed that the market's NBC affiliate KTEN ran select UPN programs as an additional affiliation from 1995 to 2002.