After the release of Britannia in the U.S. in the spring of 2007, other songs found airplay among independent DJs such as Jonathan L at KUPD-Phoenix, leading Philp to perform at the South by Southwest event in Austin, Texas.
In recent years it has been headlined by acts such as Alice In Chains in 2008, Sevendust in 2009, Three Days Grace in 2010 and Papa Roach in 2011.
KUPD |