The south end towards CST gives access to Yousuf Mehar Ali Road, Jama Masjid, Kalbadevi, Crawford Market, Mandvi and the surrounding area.
Established in 1926 as a small shop in Kalbadevi, Mumbai, it is most known for its period costumes, in Ram Rajya (1943) Mughal-e-Azam (1960) and Anarkali (1953), and mythological TV series Ramanand Sagar’s Ramayan (1987-1988) and B.R. Chopra’s Mahabharat (1988-1990).