This led to historical and mythological films which were the rage in Bollywood (Hindi cinema), working for noted films like Vijay Bhatt's Ram Rajya (1943), K. Asif's Mughal-e-Azam (1960) and Anarkali (1953).
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Established in 1926 as a small shop in Kalbadevi, Mumbai, it is most known for its period costumes, in Ram Rajya (1943) Mughal-e-Azam (1960) and Anarkali (1953), and mythological TV series Ramanand Sagar’s Ramayan (1987-1988) and B.R. Chopra’s Mahabharat (1988-1990).