The Alouettes' decision to return to the venue was problematic because the team was being sponsored by the Labatt Brewing Company and the stadium shared the name of its major competitor, Molson, though not named for it.
He also served as an executive with Canadian companies such as Domtar, Labatt Brewing Company, and Imperial Tobacco.
American Broadcasting Company | Fox Broadcasting Company | Ford Motor Company | The Walt Disney Company | Royal Shakespeare Company | Hudson's Bay Company | East India Company | Dutch East India Company | McKinsey & Company | H. J. Heinz Company | Company | Peninsular and Oriental Steam Navigation Company | company | Bad Company | production company | Three's Company | Shell Oil Company | Goodyear Tire and Rubber Company | Glenn L. Martin Company | The Coca-Cola Company | Southern Pacific Transportation Company | Pullman Company | Marconi Company | Canon (company) | Victor Talking Machine Company | Negro Ensemble Company | Little, Brown and Company | Firestone Tire and Rubber Company | Dole Food Company | North West Company |
He quickly became the top jingle composer in Canada, and composed over 2,000 jingles during the 1960s and 1970s for such companies as Canadian National, Chargex, Coca-Cola, the Labatt Brewing Company, Speedy Muffler King, and the Toronto Dominion Bank among many others.
In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America it was the Labatt Brewing Company in 2002.
In 1988, John Labatt Ltd., a multinational Canadian corporation, with over $3 billion CAD in revenue, joint ventured with Kessler Music to create a new entity called Supercorp.
John Sackville Labatt (1880 - 1952) president of the Labatt brewing company and a prominent kidnapping victim