The consultancy has developed street furniture programmes for a number of cities and are the designers of the latest iteration of Transport for London's latest bus shelter.
It was initiated and designed for pedestrians by Applied Information Group (now Applied) collaborating with Lacock Gullam and funded by London Boroughs, Business Improvement Districts, landowners and Transport for London.
In 2006 Applied and Lacock Gullam undertook local area studies in Westminster, South Bank, Richmond and Twickenham to show how the concept could adapt to different urban forms; with a further study in Hackney looking at specific issues relating to transport interchange.