In July 2010, British magazine Marketing reported that singer Lady Gaga had begun working on an "unusual" fragrance with Coty, Inc., set for release around Christmas of that year and to be accompanied by a large advertising campaign.
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Lady Gaga Fame is a unisex perfume by American performance artist Lady Gaga.
Lady Gaga | My Fair Lady | National Baseball Hall of Fame and Museum | National Museum of Racing and Hall of Fame | Pro Football Hall of Fame | Hallmark Hall of Fame | Princess Alexandra, The Honourable Lady Ogilvy | Rock and Roll Hall of Fame | Hollywood Walk of Fame | First Lady of the United States | Lady Antebellum | Fame | College Football Hall of Fame | Lady Macbeth | Our Lady Peace | International Tennis Hall of Fame | Lady Chatterley's Lover | Hockey Hall of Fame | Lady and the Tramp | Our Lady of Guadalupe | Naismith Memorial Basketball Hall of Fame | Lady Godiva | Lady Jane Grey | lady-in-waiting | Lady Gregory | Georgie Fame | Fame Academy | Lady Justice | Lady | Wedding of Charles, Prince of Wales, and Lady Diana Spencer |
Since then, Saverio's work has been worn by international celebrities such as Lady Gaga (who chose to wear Saveiro for her Lady Gaga Fame advertising campaign) and Kim Kardashian.