LifeLock's CEO Todd Davis publicly posted his Social Security number on billboards and in TV commercials as part of a campaign to promote the company's identity theft protection services.
Nita has produced, starred and been a supporting cast member in a few limited release films as well as national television commercials for companies such as LifeLock.
LifeLock |
Companies such as LifeLock and JPMorgan Chase have begun to capitalize on selling identity theft protection insurance.
Quicken Loans 400 or LifeLock 400 (June, 2008-2009), at the Michigan International Speedway in Brooklyn, Michigan
•
GEICO 400 or LifeLock.com 400 (July, 2008-2010), at Chicagoland Speedway in Joliet, Illinois
•
Hollywood Casino 400 or LifeLock 400 (September 2007), at Kansas Speedway in Kansas City, Kansas
More recently, Todd Davis distributed his SSN in advertisements for his company's LifeLock identity theft protection service.