Sponsorship came from John Player Special, French oil company Elf (the official oil of engine supplier Renault) and Olympus Cameras, while the car used Goodyear tyres.
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Autocourse subsequently picked the FW10 as third-best car of the year, behind the Lotus 97T and McLaren MP4/2B, and the chassis also won the Autosport magazine's "racing car of the year" award.