The label opened its own offices and the Boxx studio in 1996 in Kingston, Jamaica, which was the regular base for recording acts such as Buju Banton, Beenie Man, Bounty Killer, Baby Cham, Spragga Benz, Frisco Kid, Wayne Wonder, Lady Saw, Mr. Easy, and Shaggy in the late 1990s.
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In 1991, Buju joined Donovan Germain's Penthouse Records label and began a fruitful partnership with producer Dave Kelly who later launched his own Madhouse Records label.