In 2012, the building was converted to a new branch of Mario Batali's restaurant/maket chain Eataly.
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Several newer brands are associated with well-known celebrities and chefs, including Daniel Boulud Kitchen, Martha Stewart, Rachael Ray Cookware (made by Anolon), and Mario Batali (made by Copco).
In 2008, he produced a show–a food travelogue starring Mario Batali, Gwyneth Paltrow, Mark Bittman, and Claudia Bassols which was aired on PBS.
Even though Santos is appreciative of his culinary art training at Johnson & Wales, he considers himself to be more so a "self-taught" chef, never undergoing formal training under esteemed master chefs such as Jean Georges, Boulud, or Batali.
World-renowned celebrity chefs, including Mario Batali, Guy Savoy and Tetsuya Wakuda, have set up high-end restaurants in Singapore and they are mostly located at either Marina Bay Sands or Resorts World Sentosa, the two integrated resorts of Singapore.
Celebrity chefs Anthony Bourdain and Mario Batali both praise St John for its dishes which optimise British food whilst also making full use of the whole animal.