X-Nico

unusual facts about Martin Merton



Connex Melbourne

In mid-2005 Connex launched a print and TV advertising campaign featuring Humpty Dumpty and focusing on safety initiatives; the "Don't Hold Others Back" campaign of 2006 featured imagery of commuters struggling to board a train; and a 'train etiquette' campaign featuring fictitious character Martin Merton PhD, "the worlds #1 expert on train etiquette" offered advice to passengers on such topics as mobile phone use, flatulence and other low-level behavioural annoyances of train travel.


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