In January 2006 on the 10th Avenue side, Morimoto, owned by Food Network "Iron Chef" Masaharu Morimoto and designed by Japanese architect Tadao Ando, opened.
It is used frequently in Japanese cuisine, and Japanese-American chefs like Masaharu Morimoto use it ubiquitously.
On December 2, 2012, she appeared alongside Michael Symon and Ben Sargent on the Battle Holiday Gingerbread episode of Iron Chef America representing the Cooking Channel against a team of Food Network stars including Masaharu Morimoto, Robert Irvine and Ted Allen.
Masaharu Morimoto | Masaharu Fukuyama | Ryutaro Morimoto | Masaharu Nakagawa (House of Representatives) | Masaharu Iwata |
When Iron Chefs Masaharu Morimoto and Rokusaburo Michiba appeared on the show in uniform ahead of Morimoto's first battle against Bobby Flay in New York, the show adapted many Iron Chef mechanics in honor of them, including graphics and announcers as if the challenge was a Kitchen Stadium battle.