The label, launched by Nico Roozen and Dutch missionary Frans van der Hoff, was then called Max Havelaar after a fictional Dutch character who opposed the exploitation of coffee pickers in Dutch colonies.
When he was 15, he was inspired to translate Saijah and Adinda (a poem), a part of Max Havelaar by Multatuli, from Dutch to Batak which was his mother tongue even though his Dutch was limited for this kind of literature.
Max Roach | Max Martin | Mad Max | Max Ernst | Max Bygraves | Max Weber | Max Bruch | Max McLean | Max | Max Factor | Max Beckmann | Max Baucus | Max von Sydow | Max Reger | Max Beerbohm | Max Ophüls | Max Müller | Max Headroom | Max Bill | Peter Max | Max Reinhardt | Max Planck Society | Max Azria | Max Payne | Max Mosley | Max Mirnyi | Max Mallowan | Max Liebermann | Max Eastman | Max Born |
Frans van der Hoff (born 1939), or Francisco VanderHoff Boersma as he is called in Latin America, is a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988.
A solution was found in 1988, when the first Fairtrade label, Max Havelaar, was launched under the initiative of Nico Roozen, Frans van der Hoff and Dutch ecumenical development agency Solidaridad.