Prior to the 2006 World Cup, Media Markt launched a campaign, claiming to be the "best fan supplier" ("Bester Fanausrüster"), with commercials showing international football fans shopping at Media Markt, showing exaggerated stereotypes of the participating countries, and making fun of the Austria team, which did not qualify.
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When the Netherlands lost to Portugal, Media Markt used a quote from a 1980s show featuring Rudi Carrell, a Dutchman who was a long-time TV celebrity in Germany, to express Schadenfreude.
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Media-Saturn-Holding GmbH is a German corporate group comprising consumer electronic retailers Media Markt and Saturn and online retailer Redcoon.
Major industrial companies have branches in San Sebastián de los Reyes, including IKEA, Leroy Merlin, PC City, Selther, Carrefour, Alternate, Media Markt, Telepizza, Antena 3, and many more.