Renee Hobbs of Temple University in Philadelphia wrote about this general question as one of the "Seven Great Debates" in media literacy education in an influential 1998 Journal of Communication article.
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A research review done on behalf of Ofcom, an independent regulator in the U.K. communications industry, scholars from the Centre for the Study of Children, Youth and Media Institute of Education, University of London researchers reviewed literature relating to children’s media literacy focusing on the media formats of television, radio, internet, and the mobile telephone.
Cable in the Classroom has used a Pop-Tarts television commercial as an example in its media literacy program for children.
Her 1994 documentary, Tuning in to Media: Literacy for the Information Age featured Neil Postman, Kathleen Tyner, David Considine, Barry Duncan and Robert Kubey.