Reach and frequency are important aspects of an advertising plan and are used to analyze alternative advertising schedules to determine which produce the best results relative to the media plan's objectives.
media | Pitchfork Media | social media | Mass media | mass media | Virgin Media | Enterprise resource planning | MIT Media Lab | Windows Media Audio | News media | Windows Media Player | Streaming media | O'Reilly Media | American Public Media | Nielsen Media Research | Media Nusantara Citra | media market | Media Control Charts | Common Sense Media | urban planning | Raycom Media | Planning Commission | Media | Department for Culture, Media and Sport | Cumulus Media Networks | news media | DCD Media | Cumulus Media | Century Media Records | Urban planning |
It offers a wide range of services including media planning, account planning, media buying, strategy, digital, SEO, PPC, mobile, social media, direct response, research, affiliates, econometrics, data analytics, content, regional media, sponsorship, retail, ethnic marketing, sports marketing and barter.