Donovan's hit single "Mellow Yellow" was released a few months prior to the Berkeley Barb article, and in the popular culture of the era, the song was assumed to be about smoking banana peels.
In 2011, the song was again featured in a new commercial for Mello Yello drink, as part of Coca-Cola's "Original Smooth" campaign to rebrand and reintroduce the drink.
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In France, Lipton used a modified version of the song to promote their tea ("They call me Lipton Yellow").
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